About

I’m innovator at Vital10,  ONVZ and Urbancooker. Vital10 is a Dutch tele-monitorig start-up, ONVZ a Health Insurance Company and Urbancooker an Innovation hub based in the Netherlands.

Vital10 is based in Amsterdam and dedicated to one goal; setting up an integral system to monitor patients remotely and connect them to health care providers. I believe telemonitoring can make health care costs drop and it is a convenient way for patients to maintain contact with health professionals.

At ONVZ, we push ourselves every day to stay the frontrunner. A philosophy that I embrace. The insurance products and services are regularly recognized for their excellence and quality in providing clients with more than just the legal minimum, also understanding their needs and drivers and providing additional solutions to increase health above and beyond the call of duty. I believe that being a frontrunner is only possible by looking to the future; to put innovations into practice and to embrace (information) technology as a driving force. My main goal is to connect insights from universities to core-processes and to leapfrog competition. Additionally I set-up partnerships with other company to develop new products.

As founder of Urbancooker we are currently working on two projects. The first project focuses on using sensor-technology as a data collection tool for athlete performance and experience. The second is focused on the creation of a new model to use unstructured consumer data for new disruptive business models. One Start-up that found it’s birth in the Urbancooker hub is Truefie: a platform where you can find and book a photographer in the world. Since 2015 I have also been working as a public speaker.

I obtained my B.Sc. and M.Sc. degree from the University of Maastricht. During my student period I have followed several courses at different faculties and travelled as often as I could. After two years in Berlin and Madrid, I landed in The Hague. Currently I divide my time between Maastricht and Amsterdam.

I have a huge fascination for sport. Afterwork, I dedicate a lot of my time on training for sporting events, currently triathlons and shooting. The main goal for this period is to cross the ‘Ysselmeer – 22k‘ swimming as fast as I can.