It was a year ago when I stepped into Philips Headquarters in Amsterdam. After an interesting call a week before I explained several new possible innovations.
A year ago I had not yet figured out the exact business case, nor the operational impact or even developed the road to a launch date. And as we probably all have experienced, it is common to find resistance for a new idea or innovation. People tend to get nervous and often excel in introducing new obstacles.
Two outstanding teams from both companies managed to overcome every obstacle with enthousiasm, a professional attitude and the right spirit. It resulted in a swift operational implementation and the launch of the first insurance policy available in the world with a focus on prevention and health and with the integration of the smartest toothbrush technology for everybody. Press Annoucement