Project Update, Urbancooker

Urbancooker – wearable project

More than 100 years ago we strapped camera’s to birds (mainly pigeons). In my opinion that was the birth of wearables as we know them today. Nevertheless, we had to wait until the mass production of microchips and the rise of inventor Steve Mann before the first ‘wearable’ was reality. The next step in the evolution of wearables was just before 2000. Companies launched sport apps and new devices for sport Geeks. From 2000 onwards the wearable market evolved steadily. And with combination of sensor data and predictive modelling the implications for society are huge.

Therefore I was very interested in a new Urbancooker project to help an international corporate. – unfortunately I can’t disclose the name –. They want to enter the Dutch consumer market with a new wearable and health proposition. Last month we finished the project and despite the market is not completely ready for implementation, the plan and the product are! It’s for sure great things are coming; “The last 20 years wearables evolved steadily, the next 20 years they will come fast.

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Masterclass / Lecture

Masterclass: Future (health)insurance

image1 (6)Moviemakers and dreamers have shown us amazing visions of innovation in healthcare and the positive impact on our lives. One day we might live forever and soon we can predict when diseases will occur in our lives. Unfortunately – or maybe it’s fortunate….. – we still have a lot of work to do and limitations to overcome before those innovations will be reality.  What role will the insurer play in the future?

That last question was the central topic of last Friday’s Masterclass. During this Masterclass I discussed the future of (Health)care insurance innovation with 30 eager young professionals of Studelta. We discussed the basic concepts of innovation, adaption of innovation in health and the applications and products that have emerged in recent years. Examples like ‘advanced customised medicine’ and novel sensor technology were under debate.

In the second part of the Masterclass the main topic we discussed was the development of a corporate strategy in the light of the current trends and developments. How do you develop such a strategy and what is the impact on your workforce? And what options do you have to adapt?

We can’t predict the future – but for sure we can shape it.

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