More than 100 years ago we strapped camera’s to birds (mainly pigeons). In my opinion that was the birth of wearables as we know them today. Nevertheless, we had to wait until the mass production of microchips and the rise of inventor Steve Mann before the first ‘wearable’ was reality. The next step in the evolution of wearables was just before 2000. Companies launched sport apps and new devices for sport Geeks. From 2000 onwards the wearable market evolved steadily. And with combination of sensor data and predictive modelling the implications for society are huge.
Therefore I was very interested in a new Urbancooker project to help an international corporate. – unfortunately I can’t disclose the name –. They want to enter the Dutch consumer market with a new wearable and health proposition. Last month we finished the project and despite the market is not completely ready for implementation, the plan and the product are! It’s for sure great things are coming; “The last 20 years wearables evolved steadily, the next 20 years they will come fast.