Insurance, Project Update

End of an Era: working at the ‘yellow’ health insurance company

The end of a yellow era has come. My work at ONVZ: the number one health insurance company — graded on service and reimbursement — in the Netherlands has ended.

Six years ago I walked in the ONVZ building in Houten for the first time, a walk that resulted in a joyful and successful collaboration for six years. The independent company with an annual turn-over of about 1bn is regularly recognized for their excellence and quality. The company aims at understanding the needs and drivers of their clients and provides additional solutions to increase health above and beyond the call of duty.

It’s time for a new ‘yellow’ chapter… but looking back at those six years is a pleasant thing.

Project Update

Unleash the ECG

‘Unleash the ECG’ came from an understanding that mobile and simple ECG systems are necessary to keep our health care system affordable. The technical innovations and disruptions are changing all of our lives, but an introduction of new technologies in health goes rather slowly.

So giving every GP in the Netherlands the possibility to use a mobile ECG and to ask for quick feedback on the results from a cardiologist makes health processes a lot less complicated. Patients don’t have to travel to hospitals anymore and wait for results. Diagnoses are more accurate and can be done quicker.

We (Vital10) have worked with KPN (E-Zorg / CardioSecur) to make it possible to introduce this service in the Netherlands. In this new coalition we showed that different companies can work towards something very precious. For more information – check the link to the Dutch article in the NRC newspaper.

Insurance, Project Update, Urbancooker

ONVZ & Philips introduce new insurance product

It was a year ago when I stepped into Philips Headquarters in Amsterdam. After an interesting call a week before I explained several new possible innovations.

A year ago I had not yet figured out the exact business case, nor the operational impact or even developed the road to a launch date. And as we probably all have experienced, it is common to find resistance for a new idea or innovation. People tend to get nervous and often excel in introducing new obstacles.

Two outstanding teams from both companies managed to overcome every obstacle with enthousiasm, a professional attitude and the right spirit. It resulted in a swift operational implementation and the launch of the first insurance policy available in the world with a focus on prevention and health and with the integration of the smartest toothbrush technology for everybody. Press Annoucement


Society, Sport - HTBAA

Work hard, Train hard, Rest hard

There is not one single factor that determines happiness or success in work. Conditional are factors like motivation, team-spirit, expertise and a positive attitude towards colleagues, suppliers and partners.

As a strong advocate of sport trainings and fruit snacks during the day, it might not be a big surprise that I incorporated micro-breaks during working hours as well.

At Leiden University they conduct research in this field and yesterday NRC published an interesting article that I completely endorse. To read more – follow the link.


Project Update, Urbancooker live in the Air!

Understanding the dutch health system seems a major difficulty. But with the right explanation you might think differently.

In the last couple of months we spend our evenings wisely: building HealthExplainer. In different languages and with a new approach we explain the system correctly. Today the MVP of the healthexplainer website is live!  Check it out and help us improve! Hurrah!

Project Update

Vital10 – A doctor for everyone – everywhere

Today I started a new endeavour. As managing innovator of Vital10 I am commited to the further development of the Vital10 application and the connection to the market. We work on a platform that makes it possible to monitor patients remotely, whether they are at home or on the other side of the world.

Patients and health care professionals have access to a secure medical record that includes, medical and treatment information but also data retrieved from (sport)wearables. Within the application patients have the opportunity to discuss their health record by phone or videoconference with a specialist.
The application will reduce health care costs and bring patient-centered-care to the next level.


Project Update, Urbancooker

Urbancooker – wearable project

More than 100 years ago we strapped camera’s to birds (mainly pigeons). In my opinion that was the birth of wearables as we know them today. Nevertheless, we had to wait until the mass production of microchips and the rise of inventor Steve Mann before the first ‘wearable’ was reality. The next step in the evolution of wearables was just before 2000. Companies launched sport apps and new devices for sport Geeks. From 2000 onwards the wearable market evolved steadily. And with combination of sensor data and predictive modelling the implications for society are huge.

Therefore I was very interested in a new Urbancooker project to help an international corporate. – unfortunately I can’t disclose the name –. They want to enter the Dutch consumer market with a new wearable and health proposition. Last month we finished the project and despite the market is not completely ready for implementation, the plan and the product are! It’s for sure great things are coming; “The last 20 years wearables evolved steadily, the next 20 years they will come fast.


Health and wearables?

 The wearable market is exploding and people have begun tracking their behavior in several ways. The Swiss watch industry is being overtaken by the American and Asia tech-companies: Apple, FitBit, Huawei, Samsung and LG – they are all fighting to get a piece of the wearable-watch-pie.

If you have been to Baselworld, or CES in Las Vegas you stumbled over the wearables that track your health, the location of your jewelry or your lover whereabouts if necessary. So, If we know one thing for sure – it’s wearables will be everywhere shortly.

But maybe more interesting is the relation between wearables and health. I couldn’t find a single watch – apart from the Philips watch that is not available in all markets – that is accurate enough to be used in a medical context. And there is no scientific proof that wearables help us life healthier, happier or longer… If you are aware of those articles please share them with me.

In the meanwhile I have been testing some watches. For the results check the link (in dutch).

Masterclass / Lecture

A h. insurance perspective: ‘A future vision on 3D-printing’

 During the 3D-MedTech printing conference speakers shed light on the most disruptive applications of 3D printing in the medical world, and latest developments and applications in the field. Surprisingly for some – dutch insurance companies have developed a vision towards 3D printing.

I revealed the position of dutch health insurance companies in the 3D landscape and the possibilities for the future. First, by laying out the dutch health insurance landscape, followed by ONVZ’s position and our vision on health innovation that might lead to collaboration with 3D printing companies.  More information about the conference can be found here.